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Kitty Cat

Kitty Cat
Kitty Cat

I got some great marketing tips for small businesses from my neighbor’s cat. I call her Kitty Cat.

Kitty Cat comes to visit us several times a day. The minute we unclick the lock on our patio door this red, grey and white striped cat jumps a six–foot fence and waits for us to open it.

It was several months ago I told my hubby, “Where are the neighborhood cats?” We haven’t seen any for 3-4 years, yet there always was one or two drifting around our complex giving us that loving greeting that only a cat can give.

It must have been the “Law of Attraction” because within a week there were three cats sitting on our fence — all equally spread out on their turf avoiding contact with each other with their eyes on us as we ventured out in our patio. Two of them were what we call “scaredy cats,” afraid to approach us, except for Kitty Cat. In time only Kitty Cat continued to greet us several times a day as we entered our patio on the way to our garage.

Kitty Cat is waiting for some love as we approach her. We can’t resist petting her and watching her enjoy every moment. However, we know there is only one thing on her mind right now — she wants to come in our house. She looks forlornly with her Kitty Cat eyes at the patio door. When we are inside and she is out looking in that is the most emotional time for us. She wants in and waits and waits for us to let her in

However, we know she has an owner and is well fed. Our rule is don’t feed her and don’t let her in the house or she may never leave. With our busy schedules we do not have time for pets so it is nice to have a friendly visiting cat to befriend without having to make a long time commitment.

You are probably wondering why I am going on and on about our adventures with Kitty Cat and what this has to do with marketing tips for small business? It is because Kitty Cat is the perfect Marketer. She does everything she can do to persuade us to let her in our house. She is relentless. At least four times a day she is at our patio door looking in with her green loving eyes.

Even though Kitty Cat is relentless neither my husband nor I are annoyed by her. We look forward to her visits. Isn’t that the way we must be with our customers and prospects? We should be sending loving, caring and helpful messages with tips and ideas that can help them with their business. We should keep our name in front of them and let them know we care about their business. We want to help them. Yes, we want their business because we know we can help them in exchange for their purchase.

Remember those “scaredy cats?” They gave up and stopped visiting us after Kitty took over with her loving personality. Don’t we want to be more like Kitty Cat in our marketing ventures with our prospects? Whether it is a book, ebook, or other products and services you are selling, you need the “Kitty Cat Marketing Approach.”

Kitty Cat gives us great marketing tips for a small business to use to attract clients and get noticed.

  1. Keep your name in front of your prospect through newsletters and correspondence that provide valuable ideas to help your prospects succeed in business.
  2. Give loving, friendly, helpful messages at least twice a month.
  3. Be committed and stay in contact with your leads.
  4. Let them go when they ask.
  5. Continue to build your list. (I am sure that we are not the only contacts in Kitty Cat’s nine lives.)

In time your prospects may want to open your “patio door” and come in to hear more about your product or service and to buy from you. Be ready to let them in.

Those are the five marketing tips for small business that I got from Kitty Cat. Oh! There she is at the patio door looking in begging me to open the door. Shall I? What do you think?

© 2009 Joan Clout-Kruse

“Get recognition with your words.” Joan Clout-Kruse, International Marketing and Writing Coach, is the publisher of one of the top weekly E-zine reports for small biz owners covering writing, speaking, marketing and publishing on anything words to make money and boost your business.

Sign up for her FREE weekly Ezine how-to articles today at Words4Money.com

This article can be reprinted freely online, as long as the entire article and this resource box are included.

How do I get the little chunks of kitty cat out of my macaw’s beak?

There was a fight last night, took all morning to scrape up kitty-put off the floor.

I don’t believe you. Sorry, I just don’t.

But… if it really did happen… I’d be concerned about the bird… cat silivia is very toxic to birds and can kill them quickly.

And there’s no way on earth a bird killed a cat without getting a scratch, if this is true, you need to take your bird to the vet.

The Mean Kitty Song

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